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Enhancing The
Digital Loan Experience

Enhancing The
Digital Loan Experience

2024

2024

Product Design

UI Design

UX Research

Fintech

Role: Product Design, UX Design

Role: Product Design, UX Design

Duration: 2 Months

Duration: 2 Months

Team: Myself + 1 Designer + 2 Developers

Team: Myself + 1 Designer + 2 Developers

kPaisa is a mobile application which solves a purpose of Credit & Investment for a citizen of tier 2 & tier 3 cities of India.

kPaisa is a mobile application which solves a purpose of Credit & Investment for a citizen of tier 2 & tier 3 cities of India.

Currently with
500,000+ Users
(as of Nov 2025)

Project Overview

Project Overview

The kPaisa app, originally launched in 2021, has been providing valuable services, but its design needed a refresh to enhance user experience. The loan service lacked some key details, and there were a few visual inconsistencies. To better serve its users, kPaisa has undertaken a redesign to streamline the interface, improve clarity, and ensure a more cohesive and enjoyable experience.

The kPaisa app, originally launched in 2021, has been providing valuable services, but its design needed a refresh to enhance user experience. The loan service lacked some key details, and there were a few visual inconsistencies. To better serve its users, kPaisa has undertaken a redesign to streamline the interface, improve clarity, and ensure a more cohesive and enjoyable experience.

How Did We Start?

How Did We Start?

App Analysis

Competitive Analysis

Data Analysis

Heuristic Evaluation

Understanding The Problems

Understanding The Problems

Low User Engagement

Misinterpretation of UX Copy

Missing Information

Poor App Navigation

Design Inconsistency

Insights

Insights

Redesigning kPaisa Loans

Redesigning kPaisa Loans

Highlighted benefits of kPaisa loans

Displayed eligibility requirements

Created short learning stories to educate users

We designed loan status cards to display various different cases.

We designed loan status cards to display various different cases.

Keeps User Updated

Clear Instructions

Easy to Access

Consistent Design

Created a footer with contact us button, assurance of safety and link to view partners. Also, created short learning stories to educate users.

Created a footer with contact us button, assurance of safety and link to view partners. Also, created short learning stories to educate users.

Hassle Free Application

Hassle Free Application

Brief & Clear UX Copy

Brief & Clear UX Copy

Impact

Impact

Increased User Engagement

Easy to Understand UX Copy

All Required Information Available

Established Design Consistency

Also Worked On

Also Worked On

Coming Soon

  • Bills & Payments

  • Flights

  • Passbook

  • Gamified Learning

  • Gold Vault

  • Rewards & Referrals

  • Investments Home Screen & Insights

  • Bills & Payments

  • Flights

  • Passbook

  • Gamified Learning

  • Gold Vault

  • Rewards & Referrals

  • Investments Home Screen & Insights

Meanwhile Check Out Our Work Live On The kPaisa App

Meanwhile Check Out Our Work Live On The kPaisa App

Thank You for Reading 🫶

Let’s Connect!

© 2024 Omprakash Dash

Let’s Connect!

© 2024 Omprakash Dash

Let’s Connect!

© 2024 Omprakash Dash

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